LO4: Evaluation (matt)

As you can see from this still from our finished product and a segment of the story board you can see that we have effectively followed our production materials and have carried across the coventions of an audio visual trailer of this genre. i this case a thriller and as you can see we have followed the codes and conventions of a thriller trailer by using close up shots of the characters face to connote intensity



We have also followed our planned codes and conventions and prodution materials by includig a large title graphic. This helps build up brand identity and can help to build a franchize 






In the production of this audio visual promo we have found issues that could have been over comb and sucsseses that were a result of good planning and communication.  

Pros

We built susupence with the use of the ticking noise well which added suspense to the narrative of the trailer, simillar to the suspence creared in Dunkirk

We gave a good indication of style in the trailer

We are building the brand identity by using the production companyies name in the trailer

Cons

Some audio could be made better by the use of the a sound recorder rather than the use of onboard audio.

We should have given a better indication of what the over all film is about.

Improvements 

By looking at my own evaluation and audience feedback from our survey monkey i would improve the narrative of the trialer to make it slightly more clear however keep the narrative non liniar so that the audience will be wanting to know what happens next in the narratve butq i think a better indication of where the utopia becomes a distopita would intice the audience.

Conclusion

I think the trailer is a sucsses however through the use of better production techniques we could have made it slightley better.

LO4: Feedback (frazer, matt)

Gaining feedback: 

An important part of the creation of any media product is the gaining of feedback for the products adaption. For this reason I ,after the creation of our first draft of our trailer, decided to create a survey that would gauge people's response and help us to make a product that would more accurately suit the taste of our target audience.
Below I have left links to both the youtube video trailer of our trailer as well as the survey monkey.

Me (far right) and my team present the trailer to the class.

The trailer we presented is below: 

As well as showing the class the trailer we also sent everyone a survey using the website Survey monkey. The responses to this survey are below.

MATT

Strengths : 

Our trailer communicates our style and genere to the audince and connotes the meaning to the audience.

Our non liniar layout of the trailer alows us to keep the narrative a mystery to the audience.

Weaknesses :

The trailer couldv'e been more action filled to keep the audience engaged

Some of the audio quality couldv'e been improved 

LO4: Audio levels (jacob)

The main task when editing the audio for the trailer was removing background noise and hissing from the majority of the clips. To do this I selected the audio and used the noise/hiss reduction tool. I then altered the amount of noise reduction so the unwanted background noises was removed and the dialogue was kept intact. We did this to make our film sound more professional.

The other main task when editing the audio for the trailer was syncing up the ticking noise in our backing track with the transitions. To do this we made sure the gap between the ticks was the same length as each segment of footage (starting of at 1 second getting increasingly faster). 2> LO4: Audio levels

Frazer

When creating The White Room we did not consider recording the audio at a later date so that we could edit it in later and have it sound more professional. This lead to us to have to edit the audio a large amount when creating the trailer.
The largest problem we encountered was a lingering hissing noise which persisted all the Way through the cafe scene which is meant to be dialogue heavy and rather quiet. To fix this problem I used Adobe audition. I have shown how I did below. We needed to remove this sound as that its presence had a negative impact on the professional nature of the product which we were trying to create.

This is the audio which I imported into Adobe Auditon. 

This is the effects menu. From here i went to to Noise Reduction/ restoration and then to "Hiss reduction"  

This is how i succssesfully removed the hissing noise from the cafe sequance. i had to be careful not to adjust the line to far otherwise it could make the audio sound distorted. (below i have included an image of the tool before i have used it

When this was done Me and Jacob did the hiss reduction for all of the audio we created for the film. We found this made the final product appear far more professional and therefore more ready for our audience to see.

The fact that the audios not hissing or echoing helps to reach the codes and conventions of a trailer that would also be made for a professional product as that these would not be in a trailer for a film that would be produced by a large studio.As wells this the ticking noise which is the other major audio feature of our trailer is already an established idea in the thriller genre thanks to the Dunkirk trailer which have annualised earlier in this suit and have stated that we were inspired by during the making of the white room.




Jacob

The main task when editing the audio for the trailer was removing background noise and hissing from the majority of the clips. To do this I selected the audio and used the noise/hiss reduction tool. I then altered the amount of noise reduction so the unwanted background noises was removed and the dialogue was kept intact. We did this to make our film sound more professional.

The other main task when editing the audio for the trailer was syncing up the ticking noise in our backing track with the transitions. To do this we made sure the gap between the ticks was the same length as each segment of footage (starting of at 1 second getting increasingly faster).

LO4: Drafts (frazur)

Trailer draft one:

This first draft of the trailer was to use as a guide for the team to follow when working on aspects of the rest of the trailer so that they could understand the tone and pacing of the trailer that we were trying to create as a team. When asking others for feedback on this version the main complaint was that the trailer was far to linear and therefore gave too much away about the film and it's narrative (which while being hinted at should not be revealed in its entirety as that doing so would mean that the audience no longer has any investment into decoding narrative enigmas.)

Another large issue is that the frame size was not large enough to fit a YouTube video. As well as this this version of the trailer features none of the clips we took of the actual kidnapping scene which is paramount to the basis of the film. This is because at the time of its creation we had not yet filmed this final scene and will therefore add it in subsequent edits.

Trailer draft two:

This second edit doesn't add much to the trailer beyond removing some excess sound and improving the issue of the frame size being too small. This is the trailer that we presented for feedback and therefore the final version addresses the main issues addressed by the audience during that session.

Trailer draft three:

This is the final draft of our trailer and the one that would be shown to an audience. In order to make it more suitable to them we made the plot a bit more clear and also added some lines of dialogue as that that is what we were asked to do when we requested feedback. We feel that this is by far the best version of the trailer that we have created.

  

LO4: Evidence of editing (Matt)

Title graphics

To create the title I wrote 'The Write room' in white text on a black background to in photoshop. I then converted the text into a smart object and used the quick selection tool to select the text .and once the text was selected i changed to the background layer to delete the space where it said 'The White Room'.

As you can see i have removed the background from the area that the text was occupying, which now gives me a transparent area of my image that spells out the name of our 
film which helps build brand identity.

I then exported the image as a PNG image so that i would maintain text transparent text area which meaning i would still be able to see the footage in the backgrpound of the graphic when i imported it in to premiere. 

I also experimented around with other title graphics to add to our production to tell the audience about the  production company

LO4: Footage log (Frazur)

LO4: Final promo (all)

LO:4 Offline edit (Matt)

In the offline edit i peiced togrether twenty seconds of the trailer together using raw footage in Adobe premier, the clips were cut and trimed to the te timing of a slow ticking noise that i found on a creative commons web site ad we wanted our cut to transitions to be intime with the ticking noise. whilst doing the ofline edit we noticed that some of the dilogue that we want to use in the trailer had a hissing noise on the audio which would need to be removed using audition this will be done in the online edit.

LO3: Setting up production materials ( photos of setting up cameras/ tripods/ directing actors whilst filming). (matt)

I assisted in setting up production equipment by assembeling and setting up tripods for filming, this was important as it allowed us to capture smooth and steady footage, rather than achiving shakey and or blury footage. 

LO2: shooting schedules

I made these charts so that we as a group could make sure that we were on schedule for filming when creating our film. As can be expected when filming The White Room we were unable to follow these schedules exactly due to various obsicals and setbacks for example when filming pn the 24th of November Joe Facer was 20 minutes late as that he was caught in traffic. We decided that we would not waste this time and used it to film establishing shots and when he arrived we knew that we had an hour to create the scenes we wanted to with him. 

LO3: Following codes and conventions (Jacob)

One of the main conventions of a film trailer is the build up of suspense. In our trailer we achieve this mainly through the use of a ticking noise which gradually increases in tempo. The use of quick transitions also adds to the feeling of suspense.

Another convention of a film trailer is having a bold recognisable title, often shown at the end of the trailer. We have followed this convention by overlaying a cutout of our title (in bold) over a slider shot from our film footage; we added this at the very end of the trailer so it is the last thing the viewer sees which will help them remeber the name of the film.

It is common for film trailers to introduce the main character of the film in the trailer. We have done this by including dramatic close-ups of each character with a line of dialogue from the main characters so the audience can get a feel for what they might be like without giving too much away.

One of the more forrgotten about conventions of a film trailer is its run time. The average run time for a film trailer is around 30 seconds; this is so that the trailer can give enough detail about the film without giving too much away or the audience losing interest. We have followed this convention by making our trailer just over 30 seconds long.

A convention that relates to the genre of our film in particular (action/thriller) is having the action in the trailer interupted by titles at a number of intervals. We have followed this convention by adding titles of the related production companies associated with our film in between action shots at appropriate times so the continuety of the trailer is not affected.

LO3 : Planning matching production (josh)

Planning matching production:

This post is evidence that our planning match the final product. The storyboard is the main piece of planning that demonstrates that the appearance of the trailer. 

The scenes below are both in the storyboard. The top one is a short clip of Wayne talking to Aaron. We decide that this was important to put in there as it shows that they are "friends", as there is also a shot of Andrew and Christopher. This immediately shows the characters, who's side each character is on. It fits with the conventions of a Thriller as there is very often two sides in a Thriller film/trailer. 

This is a generic shot of Christopher opening the door to his house. This shot just adds to the flow of the trailer and works well with the audio of the ticking sound. There are a lot of quick jump shots and this is just an example of one of them. Below is the shot in premier as well as the storyboard shot. We needed some shots to set up the trailer and fit in with the ticking noise. This was an example of one that also created suspense and made the audience curious of who the hand belongs to.

We ended the trailer with the title of our short film "The White Room". This is a convention of nearly every trailer, not just a Thriller film. It was done basically so everyone knows what the film is called and it was on at the end so it is the last thing that people see before the trailer ends. 

There is also an interesting foreshadowing shot where people see the balaclava in the draw but not who it belongs to. This will intrigue the audience as they will want to know who the balaclava belongs to. This links to the theme of a thriller trailer as they often create suspense and leave the audience wondering. Although the shot type isn't exactly the same it is still based off of our original planned shot, only using a slider to make it more aesthetic to watch for the audience.