LO1: Applying theory (matt)

Genre characteristics

DMX - X Gun' Give It To Ya

The key characteristics of rap videos that you see in most black rap videos that you can see in this video is.

• violence throughout the lyrics- this inforses the patriotically  
• city setting throughout
• hoodies (2:33)
• low lighting throughout (connotes evil)
• golden jewellery
• gangs (2:41)

These characteristics come from DMX's star persona and builds his brand and his image and promotes hyper masculinity and patriarchy which is also very common in this style of music. 

Relationship between music and visuals

Rudimental - Waiting All Night ft. Ella Eyre

The tempo of the music in this music video has key relation with the visuals that you see on screen, for example when he is first admitted to hospital (0:44) the tempo of the music is very slow which connotes the severity of the situation and the first time he smiles (1:23) the music tempo picks up and has more positive connotations. When he first tries to go on a bike again (3:30) the music slows down to build suspense and the volume and speed begins to gradually increase to build suspense and to denote the break through in the narrative up to the point he successfully rides his bike again (4:07) .

Relationship between lyrics and visuals

Eminem - When I'm Gone  

The lyrics link to the visuals throughout the video and adds to the connotations and meaning of the song for example when Eminem says "I turn around, find a gun on the ground
Cock it, put it to my brain, scream Die Shady! And pop it" at (4:50) this shows how his alter ego 'Slim shady' has ruined his family relationship and how he is putting and end to 'Slim shady' and also links to the beginning where he introduces himself as Marshall instead of 'Slim shady'. The