LO1: film genre representation recap

LO1: Applying theory (matt)

Genre characteristics

DMX - X Gun' Give It To Ya

The key characteristics of rap videos that you see in most black rap videos that you can see in this video is.

• violence throughout the lyrics- this inforses the patriotically  
• city setting throughout
• hoodies (2:33)
• low lighting throughout (connotes evil)
• golden jewellery
• gangs (2:41)

These characteristics come from DMX's star persona and builds his brand and his image and promotes hyper masculinity and patriarchy which is also very common in this style of music. 

Relationship between music and visuals

Rudimental - Waiting All Night ft. Ella Eyre

The tempo of the music in this music video has key relation with the visuals that you see on screen, for example when he is first admitted to hospital (0:44) the tempo of the music is very slow which connotes the severity of the situation and the first time he smiles (1:23) the music tempo picks up and has more positive connotations. When he first tries to go on a bike again (3:30) the music slows down to build suspense and the volume and speed begins to gradually increase to build suspense and to denote the break through in the narrative up to the point he successfully rides his bike again (4:07) .

Relationship between lyrics and visuals

Eminem - When I'm Gone  

The lyrics link to the visuals throughout the video and adds to the connotations and meaning of the song for example when Eminem says "I turn around, find a gun on the ground
Cock it, put it to my brain, scream Die Shady! And pop it" at (4:50) this shows how his alter ego 'Slim shady' has ruined his family relationship and how he is putting and end to 'Slim shady' and also links to the beginning where he introduces himself as Marshall instead of 'Slim shady'. The    

Lo 1 : analysis

R. Kelly, ignition

· Sex-They objectify women and make them appear as sex objects primarily for their pleasure 'gunna have me some fun'

· women-The women are show in the party as a challenge to the men that they feel that they need to win over using money and expressions of power

· money-R. Kelly is shown to be driving a big and expensive lionize and wears expensive designer clothes, this furthure shows his patriarchy.  

Titles and graphics- There is no title graphics in this music video.

production company: sony music

Genre- Hip hop

Purpose- The purpose of this is to promote R. Kelly's song 'ignition' in a way that also promotes R. Kelly's star persona as an ideal self or ideal partner .

Audience- The target audience for this video is ages 14-20 year olds, predominantly males, this due to the type of imagery of women and sex and as it is set in an club it will appeal to a younger demographic and as the video shows him with lots of women. This Is a representation of an ideal self and partner.  

Editing techniques -They use non continuity editing and cross cut to him performing and change location using jump cuts to keep the audience engaged and the types of shots that they cut to throughout the video show R. Kelly surrounded by women and alcohol which help build up his star persona and show him to be a player and represent him as a player, this has helped represent him as an ideal self/partner to the audience and makes them like him more.

Mise en scene- The location of being in a club surrounded by alcohol a women gives more meaning to his lyrics and helps to build up his star persona and the expensive costume and fur coats show him to be wealthy and a desirable character  

Transition/camera work- slow cross fade to match the tempo and genre music as it is usually seen as being a relaxed genre and gives R. Kelly a smooth and cool persona and they often use low angle shots to connote power and superiority to the audience .

Narrative- The story of the music video shows R. Kelly Picking up drunk women at a party and taking them back to his hotel room and having sex with them. To the target audience this sort of persona as an ideal self/partner 

Performance- singing to camera, performing in a room with alcohol on the wall which adds to his persona and in turn promotes him as an artist to the target audience.

non diegetic sound- Incidental sound "Toot toot" , "Beep beep" When they show the car he drives 

The Killers, Mr. Brightside

Key features:

· Emotion

· love

· Emo- Pale faces

Purpose- The video is a promotional tool as it gives meaning to the narrative that the artist alludes to in the song. By giving the narrative meaning the audience engages Rick Altman’s theory that genres offers pleasure and allows the target audience to experience furthure enjoyment from a media product. A music video is a good promotional tool for this genre of music because their demographic is mostly made up of technological natives and have quick and easy access to audio visual media products   

Production company- Surround

Mise en scene-  The costumes that they wear show the time that the video is set in , and the location with lots of women dancing with men standing around eludes to the narrative.

Genre- Alternative rock, this genre gives the audience comfortable reassurance of what they are going to get (Rick Altman)

Titles and graphics- There is no title graphics in this music video.

Audience- The target audience is ages 10-30 due to the genre and the type of narrative that it uses as this age range can relate to it the best. 

Transitions- jump cut transitions are use a lot to keep the pace of the video going along with the tempo of the music and is in keeping with the genre of the song.  

Editing techniques/camera work - non continuity as the video uses jump cuts from different locations between him performing on stage and often uses medium close ups, which shows the characters and follows the narrative  

Narrative- A man loses his girlfriend due to a mistake he and she goes to work for a pimp who has her perform in shows for other men and he sings about the pain of losing her restarting his life. This sort of narrative is common in this type of music. 

Performance- Shows The Killers performing on stage as a band in the men's club.

Use of non-diegetic sound- They use background music from the band that accompanies the lyrics.

Trainspotting 2 (Trailer)

A film trailer is an appropriate marketing tool for this type of media product because is a good way to promote the theme using a music that connotes what the film is about and can also show the genre of the film through the use of Mise en scene to create meaning

Titles and graphics- title graphics are used to show the production company, distributor, directors name, release date and name of the film.
Genre-Comedy, Drama

Director- Danny Boyle 
Producers- Bernard Bellew, Danny Boyle, Christian Colson, Andrew Macdonald
Production company-Film 4

Narrative- It begins with Mark going around and meeting up with old friends that he hasn't seen for 20 years with a voice over of his 'choose life' speech, which is a nostalgic feature of the advert which will appeal to the intended audience.  

Camera work / Editing- it is filmed using non continuity as the advert is a montage of the entire film and they use jump cuts to keep the speed of the trailer up to keep the audience engaged and interested and it also connoted the pace and theme of the film.
Performance- They use a voice over of Marks ‘choose life speech’ and use acting gestures to link to the voice over.
Mise en scene- They use location iconography from the old film and places that the audience will feel nostalgia with the old pub and th scene where 'Sick boy' and 'Mark' are running through the street. 
Audience- it is targeted at ages 20-40 as this fits within the time period of when the first film came out an the film uses the nostalgia of the old film to hep promote the sequel (Audience pleasures) 

Use of non-diegetic sound- music from the original film

Use of diegetic sound- The use of the ‘choose life’ speech which also acts upon the nostalgic visceral pleasures theory.

Legend (Trailer)

Titles and graphics- title graphics are used to show the production company, distributor, directors name, release date and name of the film and they also use it to add to the narrative and ad to the connotations of the film (1:45)
Director-Brian Helgeland
Production companies- Cross Creek Pictures, Working Title Films, Anton Capital Entertainment
Producer- Michael Bassick
Purpose- The purpose of the trailer I to promote the film Legend to the target audience 

Editing techniques/camera work- non continuity as the advert is a montage of the entire film The trailer uses fast jump cuts to show more aspects of the film and keep the pace of the trailer going.
Mise en scene- they use the iconography of London by using an establishing shot at the very beginning of the trailer to give meaning to the audience, and the costumes and suits that the main characters are seen wearing connote class and style to the audience.
Genre- Drama/Crime film

Narrative- The trailer shows how the Krays ruled London Through violence (1:27), officer announces “we’re going after the Krays” connotes crime.
Audience- The target audience for this film is 18- 30 year old predominantly males 

Use of non-diegetic sound- This video uses imagen Dragon’s song I’m so sorry, which has connotations of violence and aggression

Use of diegetic sound- The sound of punched landing and headbutts put emphasis on the violence and draw the attention to the audience and furthure represents the genre. money (1:12) and power

Performance- They use acting gestures to connote the theme of the film i.e. they use fighting at (1:27) to connote violence and the scene in the police station where they

Music video vs Trailer

This is different to a music video as it uses a lot more title graphics to give meaning to the film to connote what the film is about and uses a lot more diegetic sound, in most cases to put more emphasis on the actions that you see going on in the Legend advert they put emphasis on the punched being landed or a glass being smashed these sorts of things connote the genre and theme of the film to the audience which supports Patrick Philips 1996 “genre offers the audience 'comfortable reassurance”. The trailers differ to the music videos also because both of the trailers I have looked at have voice overs on them and none of the music videos do, the voice overs give meaning to what is happening on screen and helps support the narrative. The music videos are different to the trailers as the narrative isn’t lead as much and doesn’t use title graphics or
voice overs to show the audience what is happening and almost uses enigma codes for the audience to work out what the song is about  

Anthony Joshua Promotional Documentary ‘Born to win’

https://www.youtube.com/watch?v=05UMW-A1cyY&t=1064s

This is a promotional documentary which is designed to bring Anthony Joshua’s life story to the view of the public and build his public/star persona and this gains a greater following and tells his rags to riches story this documentary also humanises him to the audience and gives the audience a more close and friendly connection to him and they will like him more. The promotion also shows Anthony’s humble side and kindness which makes the audience like him more and begins to create and ideal self and ideal partner. The mode of address that Anthony uses is mostly peer to peer and often comes across very friendly and calm and the audience find comfort in that. By doing this documentary they are building a following for Anthony Joshua meaning more people will buy his pay per view in the future and they are building an Anthony Joshua franchise for the future to make more money.

National Geographic Indents

https://www.youtube.com/watch?v=rRBaT8SBQZk

These idents promote the National Geographic channel and show what types of programming they offer. These are shown before a program starts and by featuring their logo they are giving meaning to their brand and promoting their brand, it also gives anchorage between the programs they make and their brand. These idents are also designed to appeal to the target audience and draw the audience in, in this case the idents focus on the target audiences key interests and possibly hobbies to peak their audiences interest, this is how they target a specific type of programming to a specific demographic.